If you’ve ever published a book, you’ll know that authors are expected to take on the lion’s share of the marketing. As a result, many independent authors are forced to spend a great deal of time selling their self-published books, rather than writing new ones. Of course, for some authors, marketing is enjoyable! It’s a chance to promote their work and interact with readers firsthand. But for others, it can be a real burden — after all, book marketing requires specialist skills that many authors haven’t had the chance to develop. That’s where professional book marketing services come in. If you’re unable to spend hours self-perfecting your marketing strategy, you can hire a book marketer who already knows what they’re doing! This person will set up your campaigns and show you the ropes of marketing, so you can effectively promote both this book and the next one you publish. But where can you find a knowledgeable marketer with the right experience in your genre?